Owing to the rapid advances on the mobile platform, driven largely by iPhones, the face of gaming is changing correspondingly.. The affiliate industry is seeing mobile as "The Next Big Thing", especially since 5 times more people are using their mobiles rather than their traditional PCs to search online. It is estimated that by around 2013-2015 the number of Mobile Internet users will have overtaken the number of Desktop Internet users.
Mobile gaming has for mobile casino affiliates various distinct advantages, two of them are
- High retention rates – mobile players tend to purchase more frequently and their lifetime value is very good
- Frequent players, VIPs, play on their mobiles.
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